Inovasi Dan Kreativitas: Pendampingan Manajemen Usaha Penjahit Ikayani

Innovation and Creativity: Business Management Assistance for Ikayani Tailoring

Abstract

This community service aims to address the marketing and operational issues faced by the program partner, the "Ikayani" tailoring business. The main issues include limitations in marketing, lack of a strong brand, and minimal use of the internet to promote services. Additionally, there are operational challenges such as a poorly organized layout and a lack of display racks for showcasing tailored products. The solutions provided through this program include assistance in creating brochures and online media for promotion, organizing the business layout, and providing display racks. With this assistance, the partner now has a business location registered on Google Maps, effective promotional media, a structured business layout, and display racks for tailored products. This assistance has positively contributed to increasing the visibility and attractiveness of the partner's business, as well as facilitating daily operations. The results of this program show a significant improvement in the marketing and operational aspects of the "Ikayani" tailoring business, which in turn can enhance the competitiveness and sustainability of the partner's business. Business management assistance like that provided in this program has a significant impact on improving the performance and sustainability of the partner's business. With the right support, the partner can overcome the marketing and operational challenges they face and enhance their business growth potential.